NVIDIA Announces GeForce RTX 4060 Family – Cards Start at $299

The 4060 Ti matches the 3060 Ti in VRAM and price. Will you buy one?

In case you missed it, it’s official: NVIDIA will be releasing GeForce RTX 4060 and GeForce RTX 4060 Ti GPUs. You may have read some rumors (especially if you follow websites about video cards with a Z), but this isn’t a rumor, it’s real life. Unless it’s AI. (Off topic, but I’m still not sure if I’m looking at the REAL Jensen anymore. He could be CGI – fully path traced, of course.)

What was announced, exactly? Three GPUs. Well, two GPUs, one of which has two memory configurations. Here’s the rundown:

  • The GeForce RTX 4060 Ti 8GB, available starting Wednesday, May 24, at $399
  • The GeForce RTX 4060 Ti 16GB version, available in July, starting at $499.
  • The GeForce RTX 4060, available in July, starting at $299

That last entry on the list above might be the most interesting (other than the fact that yes, there will be a 16GB version of the RTX 4060 Ti after all). NVIDIA offering their RTX 4060 at $299 means that 4+ years after the RTX 2060’s launch at $349, and 2+ years after the (theoretical) $329 launch price of the RTX 3060, the price of a xx60 card continues to trend down. It’s not huge, but it is meaningful in a market where everything costs more than it did just a couple of years ago, and graphics cards have become luxury items to some degree.

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